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Introduction to Software as a Service (SaaS)

Introduction to Software as a Service (SaaS)

Understanding in simple words, SaaS is a medium through which software applications can be delivered online. It puts the days of the traditional client-server model of computing to an end. The software can be maintained on-site either on your personal workstation or on a server. 

SaaS is often referred to as a web-based, hosted or on-demand software. The software runs through the server of the SaaS provider. You will be able to access it if you have a good internet connection. Hardware management and security updates are all taken care of by the SaaS provider. Let’s move on to some of the advantages of SaaS.

1.    Easy to access and use

One of the standout benefits of SaaS is the requirements that make it easy to access and use. The only thing you need on your computer is an internet connection. This enables you to access it anytime, anywhere. You can use it on any device or computer which runs the web and has an internet connection. As a result, you can be productive anywhere with the aid of SaaS, be it inside or outside the office. 

SaaS applications are also extremely user-friendly. If you know how to work your way around the internet, you will be good to go. Moreover, the intense competition among SaaS providers has made them put user experience or UX as one of their top priorities. As a result, everyone is working towards making SaaS easy to use. 

2.    Vendor accountability

SaaS offers a high level of vendor accountability. This accountability is made possible due to it being subscription-based. Any customer who is dissatisfied with the service can simply choose not to renew or cancel their subscription. As a result, vendors are bound to provide outstanding service; otherwise, they will lose customers. 

Vendor accountability is also set on high par due to the brutal competition that exists in the SaaS market. In order to provide excellent services, vendors work on providing good experiences that disrupt the existing ecosystem of tools and products. Consequently, SaaS providers put all their focus on responsive customer support and constantly improving their experiences. 

In order to provide consistently good experiences, SaaS products are repeatedly tested. Similar to all other software, bugs and glitches are not foreign to SaaS applications. However, the whole responsibility for fixing these issues lie on the shoulders of the SaaS providers. As a result, they are constantly running alpha and beta testing programs allowing some users to test their new features and provide feedback. These features are introduced to the whole market in accordance with the success of feedback.

3.    No burden on users

The fact that SaaS applications are hosted by the provider is an advantage for the users. This is because the user does not have to make any large upfront investments as there are no hardware requirements apart from having a computer/device and an internet connection. Most SaaS products are accessible on all kinds of computing devices, including mobiles, tablets, desktops, laptops, etc. As a result, the tasks that you once could perform from your windows workstation only can be done anywhere, anytime. 

Moreover, users have no maintenance burden, as all updates are made by the SaaS provider. Since the SaaS provider hosts the application, updates for all users can be made at once without users having to manually do it themselves. 

4.    Lower costs

Traditional software comes with licensing fees, which can cost a lot. SaaS applications solve this problem since they are subscription-based and, as a result, are quite economical. Moreover, as mentioned before, SaaS applications do not require any large upfront investments as compared to traditional software packages. 

To Conclude

SaaS is becoming increasingly popular due to the benefits it brings. Businesses are preferring them over traditional software due to the ease of access and use. Moreover, they lower down the costs and provide better user experience and customer support. Applications are kept up to date, so no one is left behind in the fast-paced contemporary world.

Hiring a Start-Up Development Agency

Hunting down the right developer for your startup can be very overwhelming. Many founders have mentioned that it is a tougher job than even raising finances. In the world of digitization, hiring and sourcing the perfect tech team for yourself is a significant challenge on its own. 

Today's fast-paced world runs extensively on code; that is why developers hold a secure place in the market. The top talent developers can be found in big tech industries such as Google and Facebook. They also offer them hefty salaries. However, the competition in smaller-scale markets is robust. This makes it very hard for one to hire the right kind of developer for your startup. 

If you want to know some actionable tips to help you hire the right start-up developer for yourself, then these are the things you should keep an eye on as you begin your search:

1.Right talent at the right place:

Many of the talented software engineers and developers are hired at other firms. That is the reason they are not available to you. Even if you have posted a job description, they will not come to you because they already have found work.

In this case, you must look for passive talent and hire them so that they can work on your given project. So, you don't have to call the developers to you, but you have to go to them, and this is how you do that:


Developers have many activities, such as conferences,  tech events, and hackathons. When you visit these events, you can find a myriad of talents. Pitch in and let them know what you have at hand and what you are willing to offer for their expertise. Once you have started a conversation, you are at your first step in finding the desired developer for your startup.

    Online presence: 

Many online communities provide you with verified developers. On these platforms, such as GitHub, and Stack Overflow, developers keep their profiles updated, which can give you a great insight into their work and of how clean their coding methods are.

The best way to get a developer to work with you honestly is to give them respect. They work hard, and sometimes they can't find the right place to work at, it would be encouraging for them if you offer them with recognition. This will help them to work with freedom on what they love as well as help them build their portfolio and learn more during the working process. This will give them a chance to pick you over already established businesses.

2. Request them to work on a real-life issue:

To start with the work, give them a problem that they can solve. You won't be able to understand their expertise. If you give them hypothetical situations to work on, it is always better to start with the problem that is present in the present moment.

The developer's approach will give you great insight into how they tackle situations and what their reaction is. Not only will you understand them better, but also they would get a solid insight into what kind of work they should be looking forward to and which type of tech they will be working on.


 You should also take a look at the price that they are willing to work at, and dirt cheap developers might not be as good as you expect them to be. Moreover, many developers are self-taught, so a resume will not tell you much about their work; however, the experience will.

We hope these tips were helpful, and you find the right developer for your startup.

Beginners Overview of Linux

If you are planning to use Linux for the first time, there are some things you need to know first.

What is Linux?

Linux is the most used operating system today. From smartphones and laptops to cars, home appliances, and computer networks, Linux is everywhere.

In many ways, it is similar to other operating systems such as Windows, iOS, OS X, and others. Like these operating systems, Linux has types of software and graphical interface you are accustomed to using.

Programmers designed Linux to be complementary to Unix (an operating system developed in the 1970s). Both operating systems have similar programming tools, layouts, and other components. However, over the years, Linux has managed to rise and be one of the most successful systems, surpassing its predecessors in both quality and popularity.

Despite these similarities, Linux is different from other operating systems in many ways.

First, it is opensource software. The code is free, and you can view, edit, or modify according to your needs.

Another difference is in the core pieces of the Linux system. Many distributions offer different software options. The Linux operating system is customizable, and users can choose the user-interface components.

Advantages of Linux

The best valuables of the Linux operating system when compared to others are its price, reliability, and the customizability it provides you.

Free to Use

One of the significant advantages of the Linux operating system is that you can use it for free. You can download the Linux distributions from the Web and install it on your laptop or PC.


In comparison to other operating systems, Linux is more secure to use. Every program requires authorization from the administrator.

Software Updates

When using Linux, you will encounter lots of software updates. The good thing is that these updates are faster than any updates in other operating systems.

Community Support

Forums and support groups online can help solve any problems you face. There are a lot of programmers who can assist you with your problem.

High Performance

Linux provides excellent performance on various workstations, networks, and web servers. A large number of users can work simultaneously without any complications.

Downsides of Linux

Although a large community of people (beginners and professionals) swears by Linux, there are some downsides to using it.

Complex to Use

The best way to put it is that Linux is not as easy to use as Mac or Windows. It demands a broader knowledge and experience than other operating systems, and this can be challenging for beginners.

Unavailability of Some Hardware Drivers

Some hardware drivers are not available for the Linux operating system, and this is one of the most significant issues Linux users face.

The hardware companies usually make drivers for Mac or Windows because they have more users.

Non-compatible Software

Some programs can’t run on Linux. For example, if you are used to Photoshop or other software, you may have to find another, Linux-compatible option.

Although there are hundreds of options when it comes to programs, a lot of times, the user interface is different.

You will have to do extra searching for programs and apps until you find the one that suits your needs.

Popular Linux Distros

Here are some of the most popular Linux distros that beginners may find helpful.

Elementary OS

Based on Ubuntu, Elementary OS is one of the most popular Linux distros. Designed for users who are new to the Linux system, Elementary was released in 2009 and allows users to change the appearance of the interface and make it look like Mac or Windows.

Manjaro Linux

Based on Arch Linux, Manjaro is the best fit for both beginners and advanced users. It supports three sets of repositories, including Stable, Testing, and Unstable software repositories.


Ubuntu is the best-fitted option for beginners. It has a user-friendly interface, and the installation procedure is super simple.

Ready to install Linux?

Custom Software Solutions

Sometimes, a business or organization has unique needs that a commercial off the shelf software cannot meet. So, they take the route of custom software development to get a solution that satisfies their requirements and user needs. In this article, we shall define what custom software is, look at the different types of software systems, and how your company could benefit from tailor-made software solutions.

What is a Custom Software Solution?

Custom software solutions are web-based or computer applications that are specifically developed to meet the specific demands of particular users in an organization. Such solutions have unique capabilities and functionalities that are exclusive to them, and this differentiates them from ordinary premium or commercial software. Since these solutions are unique to an organization, they can help increase productivity, streamline processes, optimize costs, and, consequently, give the firm a competitive advantage.

Unlike COTS (Commercial Off-the-Shelf Software), such as Microsoft Office and others, which are developed and sold to a broader market, custom software solutions are designed for a specific set of needs. Good examples are online banking apps, which lets customers transact right from the palm of their hands, or a booking system software, that integrates with popular website builders, multiple payment gateways, mailing list managers and CRM and accounting systems.

Common types of software systems

 A software system which is customized to cater to the needs of an organization could vary from another based on the technology and the practice used in the process of its development:

  • Open-source software, which is essentially a code that is accessible to the public and the development community to use. Linux is one of the most widely known and versatile open-source software systems.
  • The cloud-based system hosts the development environment on a cloud, thereby bringing the advantages of cloud computing to software development. Such a system provides the benefits of speed, agility, cost optimization, and on-demand convenience.
  • Artificial Intelligence (AI) integrated software systems emulate human decision making and learning. AI embedded systems and applications, with the help of cloud-based services and Big Data, form the bedrock of driver-less cars, smart homes, and chatbots.
  • Blockchain technology, which has fueled the growth of cryptocurrency, is a sequence of secure ledgers that are digitally linked, forming a chain. Blockchain is increasingly being used to build new, impregnable and safe transnational and financial applications that can free capital and accelerate business processes.
  • Analytics technologies help end-users analyze a range of data through its predictive and analytical capabilities. Data is presented in the form of dashboards and visualizations.
  • Mobile application technology has become a necessity for many organizations thanks to the pervasive penetration of mobile phones and the subsequent shift in buyer behaviour from visiting local brick and mortar stores to using apps to shop for products and services online.

How your company could benefit from bespoke software?

A customized software, also referred to as bespoke software, provides significant benefits to the end-user and organization including:

  • Scalability and flexibility: Since the software is designed to match the needs of the business, it’s easy to accommodate changes in processes, workloads, or additional integrations as and when required.
  • Low costs: In the long run, costs associated with upgrading, licensing, and subscription, which is inherent in COTS, are absent in customized software.
  • Complete ownership: The end-user has absolute control of the solution, its applicability, features and customisations, and the scale of development.
  • Enhanced security: Risks of attack by hackers or any other form of cybercrime are minimized tremendously as well-known issues or vulnerabilities present in COTS are absent.
  • Competitive advantage: A custom software is developed to best suit a company’s requirements, thereby differentiating the business itself from its competition.

Building An Online Store

Marketplaces such as Amazon, Snapdeal, and Flipkart are often preferred by most entrepreneurs who sell their products online. These established platforms are attractive, easy to use, accessible, and have credibility. However, there are many advantages to building your own online store.

Once you analyze the costs and benefits of both options, you'll likely feel eager to trade marketplace convenience for an independent online business.

With marketplaces, some policies stand to undermine your success. For example, you can't stop a customer from posting negative reviews of your product if they don't like it. This can end up having adverse effects on the sales of the product.

That said, let’s look at some important things you need to know about building an online store.

Open Source vs Closed Platforms

If you decide to set up your shop online, one of the first things to do is to choose the right platform for your store. There are two main types of e-commerce platforms: open source and closed source.

An open-source platform gives you the freedom to modify the source code according to your needs. You have the freedom to choose your web host. Open source platforms normally don’t have any fees.

With a closed source platform, you don’t have access to the source code. That means you have limited control over the platform. You’ll need to host your store with the eCommerce platform owner.

You need to pay some fees for a closed source platform. This comes with several benefits that you'll normally not get with open source platforms. The benefits include advanced security, top-notch support, search engine optimization, and multiple payment gateways.

Which platform should you choose?

If you have enough time and resources to invest in your online store or if you need to implement a lot of customizations, an open-source platform is an ideal option for you. However, if you are too busy and don’t have enough time or resources to spend on your e-commerce business, you would be better off with a closed source platform.

Shopify and WooCommerce are the two most popular e-commerce platforms. Shopify is a closed source platform while WooCommerce is open source.

Shopify Explained

Shopify is a web application that lets you build your own online store. It offers you a wide selection of templates to choose from depending on your needs. You don't need to be skillful in designing or building websites to use this platform.

However, if you're familiar with HTML and CSS, you'll be pleased to realize that Shopify allows you to edit both. This gives you a lot of control over the template designs. It's worth noting that Shopify is a Software-as-a-Service (SaaS) tool.

Namely, you don’t own the platform. You’ll only be paying a monthly fee to use it. You won’t be required to buy web hosting or install software anywhere. The major disadvantage of Shopify is that it can be expensive and the features are limited according to the package you choose.

WooCommerce explained

WooCommerce is a WordPress plugin that allows you to transform your WordPress website into an online store. It can turn an ordinary WordPress site into a fully operational Flipkart store, allowing you to sell physical goods or digital products.

You can also accept payments online, email receipts, manage shipping, offer discounts, etc. This platform is free to download. However, you may need to purchase various add-ons to enhance the functionality of your store.

The free version of WooCommerce is often not enough to power a fully functioning online store. You will also need to purchase a reliable website host for your store.

Sales Optimised Functions

When choosing an e-commerce platform, you should consider features that will help optimize sales. These features include:

  • Multiple payment options: It's important to offer several payment options. Customers in different countries normally have different checkout and payment preferences.
  • Security: A good e-commerce platform should have reliable security monitoring and defense features to keep customers’ data safe.
  • Simplified navigation: No one wants to rummage a complex navigation menu when they shop online. Be sure your online store has simplified navigation to ensure user-friendliness. Shortcuts to the common functions such as a shopping cart, wish list, user profile, and account management is all it takes.

Difference Between Web Designers and Web Developers

Some people think that web designers and web developers ultimately perform the same type of job. The reality is that they're two completely different professions with distinct responsibilities. So, let's dive in and distinguish these two occupations.


What do web designers do?

A web designer is responsible for the way your website looks and feels to the user. They dabble in color schemes, layouts, and user design. They are visual artists who blend the visual and technical aspects that are necessary to create a beautiful, user-friendly website.

While often underrated, a web designer's role is crucial for the whole project. Their most important task is ensuring the best user experience possible. The website should grab people's attention and compel them to stay. Above all, it should be easy to navigate.

Web designers are akin to an architect, in that they are the ones responsible for the layout and blueprints of what will become the website itself. It’s this blueprint that everyone else on the team, including the developers, reference and use for the rest of the project.

Needless to say, it takes a versatile skillset to pull this task off. Web design borrows from a lot of disciplines, including graphic design, user interface design, psychology,color theory, and typography. A good web designer needs an excellent artistic eye to be successful.

A web designer's main asset is his/her portfolio. This shows off their creative and professional capabilities in web design.


What do web developers do?

Web developers are responsible for the functionality of a website, using a variety of software tools. They are the engineers of a website, doing the actual construction, and making the website itself work.

Web developers are further divided into two groups: front-end and back-end developers.

Front-end developers implement the web designer's blueprint and turn it into reality. They are responsible for coding the website's pages and layout, insert images, and page linking. Their primary languages of choice include Hypertext Markup Language (HTML), Cascading Style Sheets (CSS) and Javascript (JS).

Back-end developers are concerned with the way data is being handled behind the scenes. Not all websites require a back-end developer, but those that employ dynamic data need one. This usually involves connecting with a database, and it’s a back-end developer’s job to control this data and send it to the website.

Web developers, in general, are more coding-heavy roles and require technical aptitude and knowledge. Their main asset is found in their coding prowess, which can be showcased on platforms such as Github.


Crossover between the roles

Nowadays, there is considerable overlap in the skills and knowledge that are involved with the two disciplines. Most web designers now dabble in web development themselves. They are often more than capable of building a usable website from designing the idea all the way through executing the plan.

In a similar vein, web developers are increasingly trying to learn design principles. Front-end developers especially need to be able to know the context behind a web designer’s choice of color and layout. This requires an artistic eye or, at the very least, an understanding of visual design.


Who to hire to build your website

When it comes to figuring out which person to hire, you first need to know your website's requirements. Does it need a fresh look, or does the functionality need to be improved? Do you need a simple static website or an interactive one with lots of dynamic data?

For any design-related concerns, a web designer is your best choice. This is true if you need to re-design your website, improve its branding, or do simple photo editing. If you're looking into improving site functionality, creating forms or fixing technical issues, a web developer is what you're looking for.

Whatever your needs AWcode are able to help, since we have both designers and developers in our team allowing us to offer a full range of website related services. This delivers greater results than a single freelancer who may be a specialist in one area but lacking in other important skills.

The Next Steps After Launching Your New Website

Building a website takes time and planning. So, you did the right thing and hired a web designer, and the site is fantastic. But after launching a new website, what’s the next step?

Now you need to attract traffic. That means putting the right tools in place, creating a strong content strategy, and promoting your site online.

Get Reporting Tools in Place

You’ll need to establish the following:

  • Who is visiting your site?
  • What sites are referring to them?
  • How long are they staying at your site?
  • What actions are they taking on the site?

You also should understand how visitors are finding and interacting with your site. Are your traffic strategies paying off? Are customers finding the site through keyword searches organically, or through your promotional efforts?

If you don’t have these answers, how will you know what’s working and what isn’t? Fortunately, Google provides a wide range of free tools. Register your site with Google Analytics, get the Google Console, and start to monitor its performance.


Submit Your Sitemap to Google

With a new site, you have two options – submit your sitemap to Google, or wait for the search engine to find and crawl your site. It’s best to do the former because you never know how long Google will take to crawl your site on its own.

In the future, if you change the structure of your site, you should do the same thing again. It’s a quick and simple process:

  • Go through to your Console home page and choose the site you want to submit
  • Click on the Sitemaps tab on the left of the screen
  • Your domain name will appear on the right side of the screen
  • In the field next to it, type in sitemap.xml and click “submit”

Promote on Social Media

According to HubSpot, 74% of us use Facebook for business. Social media is useful for a lot more than just funny memes; it’s also great for promoting your business. Here’s how.


Where Does Your Target Audience Hang Out?

Which social media sites does your target audience use most often? If you’re a B2B marketer, it’s probably LinkedIn. If your target audience consists of mostly millennials, Instagram’s a good site to check out. Have an older audience? Try Facebook.

Why Not Just Join All?

While it seems like a good idea to have a presence on every social media site, it becomes impractical. For a social media strategy to be effective, you’ll have to post regularly and engage with followers.

The more company pages you maintain, the harder it becomes to manage. Consider how many posts you could reasonably create in a day, week, month, and so on. It’s far better to have a strong presence on one or two sites and manage them effectively.

Master one or two sites, and then perhaps add others. LinkedIn isgood forbusiness users because it builds a professional image and connects you to thought leaders and other industry experts.

According to Statista, as of July 2019, Facebook was the most popular site in terms of the number of active users; YouTube comes in second. Just remember, it’s not about the numbers as much as where your target audience hangs out.

 Plan Your Ongoing Content Strategy

Content marketing gets as much as three times the number of leads that paid advertising does. It’s an effective strategy because it’s more about building your brand than selling your product. A good content strategy provides value to the person consuming it.

Think in terms of thought leadership articles, tutorials, and so on. Why? Because people are less likely to trust paid advertising. Think about it – when last did you click on a paid search result when doing research?

Set up a content strategy at least a month in advance. That way, you can develop themes along the way and produce valuable content that establishes your company as an industry expert.

Final Notes

The internet is a crowded place. If you want your site to be noticed, you have to make that happen. We’ve given you some concise tips—all that’s left is for you to implement them.

Or if you prefer to leave all these tasks to the experts, contact us here at AWcode. We can provide ongoing website management either as a monthly service or by task/project.

3 Tips for Writing Content for Your Website

Content is king in the online world. There is no way you can get a favorable page ranking and be able to drive organic traffic to your site unless you have high-quality, valuable content. Here are three useful content writing tips to get you started in creating great website content.

Keyword and competitor research

Your competitors are a goldmine of information that you can use to create valuable website content. Hence, you need to understand what keywords your competitors are targeting. That’s where competitive keyword analysis comes in.

Competitive keywords analysis is one of the most effective techniques to compete in the crowded online market and gain a critical advantage over other businesses in your field. There are several tools you can use to find those keywords that your competitors are targeting in their content marketing campaigns.

These tools include BuzzSumo, SEM Rush, and SpyFu. You can then add the keywords in your content writing.

Decide a goal-oriented title

The titles of your web pages are essential as they determine whether your audience will read the rest of your content. The titles should make your audience curious to read more. If the title doesn’t spark interest, evoke emotion, or encourage a reader want to learn more about the topic, there’s little chance that the content will deliver the desired results.

Ideally, people should come to your website, look at the headline, and understand the content of the web page. By merely reading the title, they should be able to tell the kind of information they can expect to find on the page.

With this in mind, crafting goal-oriented and interest-provoking titles will help make your content more informative. Using these kinds of headlines in your content writing will also help improve the engagement and conversion rates of your web pages.

Research, then write

Content for websites should be informative. Do proper research before you write your website content. You want your website to offer exciting and valuable information to the visitors.

It is imperative that you have vast knowledge on the topic about which you are writing. This is especially true if you are in the B2B market. You should be able to provide data, metrics, and statistics to support your claims and establish credibility.

It is also essential to understand your target audience. You want to know the questions that they are likely to ask and answer them in your content. They might not get the chance to ask the questions themselves.

By doing that, you are showing your readers that you understand their pain points and that you are willing to help them find a solution. This is also an excellent way to make your content more engaging and actionable. Be sure that every piece of information in your material is accurate and current.


Featuring outdated information or bygone facts in your content can hurt your credibility. Moreover, your content should be original. While you are free to use research materials, you have to avoid plagiarism.

Besides promoting your credibility, having fresh content on your site is also a great SEO booster. It’s advisable to set aside enough time for content writing to ensure you produce new, high-quality content.

Final Thoughts

When you are building your business website, one of the essential things to have is the content. Regardless of your industry, you will need some high-quality content that will not only wow your audience but also make the search engines notice your website. The above three tips will take you a long way into creating that kind of content.

What is Involved in Building a New Website

So, you want to build a new website? Well, you've come to the right place. Read on to find out just what it’s going to take to get cracking on building a website.

Choosing a Domain Name

Choosing a domain name is both deceptively hard yet very easy. It is easy because more often than not, your domain name is just the name of your company or the brand you are trying to build. Simple enough, right? If you are really at a loss for ideas, you can always get a website such as www.yourname.com.

Well, it is not that simple. Unless your actual name or the brand name you want is unique, the chances are someone with a similar name already owns the domain name. Worse, there are a lot of unsavoury people who buy domain names in hopes of selling them to someone else for a profit.

These cyber-squatters can get bad in anticipation of something big that will come out. Let’s say that a major tech company creates a new product that will revolutionise the industry. There is a high chance that cyber-squatters will eat up online domain names related to the name of this new gadget in hopes of making these large firms pay big bucks for the domain.

Give this some thought and don’t be surprised if someone already owns the domain name you want. If so, think again, you’ll get the right name eventually.

Style and Appearance (based on brand, target audience, and company messaging)

Here is where web design 101 comes into play. You need to choose a style and appearance that conform to your brand and target audience. It must be suited to broadcast your company’s message.

Style and appearance get tricky when we consider that the design has to be unique enough to stand out from the crowd but, at the same time, familiar so as not to alienate your target audience.

Carefully tread this path of web design “do’s and don’ts” by doing careful research on what are the standard styles and appearances in the market you want to enter.

Context (text and images)

When it comes to sending a message, context is critical. A critical rule among content creators is "content is king, context is god." Making content for the sake of content is fantastic, but keep in mind that the context of your information is also essential. Be very careful to make sure readers or viewers cannot misinterpret your content.

An excellent example of how the public can misunderstand content is the pictures of Prince Harry seemingly giving people the middle finger that went viral. After some time, another image of the same event showed that Prince Harry was making the 'Ok' hand gesture and the angle of the shot obstructed his other fingers.

Decide hosting provider and package.

There are plenty of web hosting services that have website builder apps as a value-added proposition. Shopping for the service that makes building a website easy is probably the right place to start. Remember to consider the value provided by the hosting service compared to how much you are going to spend to start and maintain your website.

Keep the Site Updated

Finally, make sure your website is frequently updated. Google and other search engines tend to reward engagement, and if people visit your site multiple times, it raises the profile of the website to other users. However, if it has the same boring, stale content from 2018 with outdated info, what are the chances that anyone will want to revisit it?

Fresh content drives new visits and new engagement. If you want your new website to survive, make sure you have something new for repeat visitors. Building a website is simple, but you have to keep it fresh.

Benefits of a Startup Studio

Are you looking for diversity and growth in your business? Would you relish the chance to spin multiple plates and try out a whole host of new ideas and opportunities? A startup studio could be precisely the opportunity you need.

What is a startup studio?

Also known as a 'startup factory,' or 'venture builder,’ a startup studio operates with the aim of building multiple businesses one after the other. This process allows innovation and creativity to rule and offers operators the chance to dabble in a whole host of challenges and industries, helping them to develop and grow until they are finally ready to fly from the nest.

This type of working allows founders to enjoy a deeper and more meaningful equity stake in the projects, and this is not only creatively rewarding, but it also offers a slight economic benefit for investors.

Building multiple ideas simultaneously

One of the key benefits of a studio is the opportunity to take ideas further each time. A regular startup will give you the chance to pursue a good idea, and there is every chance you will be able to make this a success.

A studio, however, allows you to take this good idea, and be working on the next stage at the same time. This means that any improvements or necessary changes will be noticed quickly, and the 'good' idea can be rapidly discarded in favour of something great. Not only will this increase the chances of financial and economic success, but it also allows you to develop and enjoy your full range of creativity, always striving and pushing to build a new idea and meet a new challenge.

Core and shared resources

Statistics show that many startups are doomed to fail, and sadly, that is the inevitability of the market. Looking more closely, however, it becomes clear that many of these failures result from owners and founders making the same mistakes, usually due to inexperience within the field.

In a simple startup, the entrepreneur will likely give up and move onto a new project, without sharing this experience with anyone. A studio, however, combines resources, knowledge, and experience, and allows these simple mistakes to be avoided. Similarly, successes and secrets can also be shared by those who have worked in different areas, and this offers a fast-track blueprint, which helps to eliminate losses of time and money.

Risk-free “quit, pivot, or continue” decisions

A startup foundry provides opportunities to work on various ideas and projects simultaneously. If you found a single startup, you are running the risk of putting all your eggs in one basket. A studio, however, offers the challenge and benefits of working on a startup –the studio itself— while also allowing you to generate income and equity in a range of companies. This versatility increases your chances of success –you have plenty of options if one company were to falter.

Spinoff and repeat

The beauty of shared resources is that they can easily be emulated and repeated once the winning formula is discovered. The studio can take a recipe which is known to be a success, and use this to spinoff into another company to build and nurture. This second company then leads to the creation of a third, and the process can be repeated with the founders reasonably confident of success.

This is also great for investors; they know there is a proven track record of profit, and that this is a tried-and-tested model which usually results in a successful business. Furthermore, the founders of the studio can have justifiable pride and confidence, knowing they have created a successful strategy.

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