When we have spare development capacity we focus on our favourite activity, building our own new startups in-house!
Combining the Lean Startup Methodology with the Startup Studio model (sometimes referred to as Venture Lab, Startup Factory or Startup Foundry), we quickly iterate on taking multiple ideas to proof of concept simultaneously. The ideas that fail to gain traction get binned or shelved with successful projects getting spun out into separate companies to begin their own independent journey.
By working on multiple startups at the same time we maximise our chances of success and eliminate the desire to stick with a failing idea that kills so many startups.
Our experiments in different areas keep our development teams at the top of their game, developing skills and learning new industries. This helps our own work and also helps the output we deliver to clients.
We also work with and support various other startups around the world.
Some of these hire us to outsource their software development, taking advantage of our experienced and startup friendly teams.
Some we are helping to develop through our startup incubator, mentoring, consulting or providing other support.
Plus some are former startups we founded in-house, which have since graduated to become their own standalone businesses.